Why is Public Relations important for African Fashion &
Entertainment brands?
In a growing and competitive African fashion/entertainment market, exposure and brand
awareness is essential for everyone, not just big brands. Start Up brands use
PR as a way to engage with customers and build loyalty and credibility. Creating a strong PR momentum across informed shoppers, industry professionals,
and tastemakers is essential for the growth of African brands.
What do designers and artists need to have in place before
approaching an agency for assistance with PR?
Make sure you have an e-commerce website to be able to keep
up with demand and to leverage your brand awareness. Essential marketing materials
which includes artist/designer bio, music/product samples, line sheets and/or
lookbooks, and corresponding high resolution images.
Be confident in what brand is and who you’re targeting so
that you can set concrete goals for your PR firm to work with.What are a few things that African Fashion & Entertainment brands can do on their own before they have the budget to hire help?
Start with an organic initiative by maintaining all of your
social media feeds (Facebook, Twitter, Instagram, Tumblr, blog) and showing
customer appreciation by giving incentives like discounts and/or giveaways to
feedback; such as reviews and social media sharing.
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