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| Designer Extradonaire- Mr. Chris Collins |
Showing posts with label African PR. Show all posts
Showing posts with label African PR. Show all posts
Wednesday, January 8, 2014
CLIENT FEATURE: Top Liberian Designer Chris Collins showcases at Monrovia Fashion Week
Thursday, December 19, 2013
LIBERIAN/AFRICAN FASHION BRAND 1847 & Co LAUNCHES LUXURY FRAGRANCE
1847 & CO. the hottest Liberian/African brand joined the ranks of top fashion brands on December 15 ,2013 when they launched their luxury signature fragrance "SEYEN". In the Liberian dialect Gola "SEYEN" means beautiful.
A rich bouquet of fresh flowers after rain mixed with crisp green notes, delicate Lilies, Peonies, elegant Jasmine and white roses. A background of velvety woods, amber and a sensuous musk accord reveals sensuality and femininity.
Gbelley T-Girl Taylor
Co Owner 1847& Co.
For more information on 1847 & CO. check them out: https://www.facebook.com/1847CLOTHING
JMK Publicist is the PR Firm of 1847 & CO.
Public Relations Tips For African Fashion & Entertainment Brands
Why is Public Relations important for African Fashion &
Entertainment brands?
In a growing and competitive African fashion/entertainment market, exposure and brand
awareness is essential for everyone, not just big brands. Start Up brands use
PR as a way to engage with customers and build loyalty and credibility. Creating a strong PR momentum across informed shoppers, industry professionals,
and tastemakers is essential for the growth of African brands.
What do designers and artists need to have in place before
approaching an agency for assistance with PR?
Make sure you have an e-commerce website to be able to keep
up with demand and to leverage your brand awareness. Essential marketing materials
which includes artist/designer bio, music/product samples, line sheets and/or
lookbooks, and corresponding high resolution images.
Be confident in what brand is and who you’re targeting so
that you can set concrete goals for your PR firm to work with.What are a few things that African Fashion & Entertainment brands can do on their own before they have the budget to hire help?
Start with an organic initiative by maintaining all of your
social media feeds (Facebook, Twitter, Instagram, Tumblr, blog) and showing
customer appreciation by giving incentives like discounts and/or giveaways to
feedback; such as reviews and social media sharing.
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