Friday, December 20, 2013

Kenyan actress Lupita Nyong’o emerges as fashion icon

Besides her seemingly bright future in the filmdom and her latest nomination for the Golden Globes, the talented Kenyan actress Lupita Nyong’o is fast emerging as the next big thing in the world of fashion.
The Yale School of Drama graduate, who has been nominated for her portrayal of the abused slave Patsy in the Steve McQueen-directed 2013 movie ‘12 Years a Slave’, is also making waves for her eclectic wardrobe choices.
The multi-faceted young filmmaker was recently spotted in a flaming-orange coloured brocade and leather dress, from the house of Rodarte, at the film festival in New Orleans and in another New York City event the star was seen in a classy Chanel ensemble, comprised of a high-neck black tile sequin dress and double-breasted tweed jacket.
Other than sporting contemporary and classy brands with equal elan, the actress showed off her playful side in a Miu Miu Art Deco-inspired bird print dress at the premiere of her film in Los Angeles.
The newcomer Nyong’o is nominated under the Best Supporting Actress category of 71st Golden Globes Awards, which is scheduled to take place on January 12, 2014.   

Fibre2fashion News Desk

Burkina’s Sofitex gets €100mn loan for cotton campaign

The Burkinabe Textile Fibre Company (Sofitex), the largest cotton firm of Western African country of Burkina Faso has received a grant of €100 million (approx 65 million CFA francs) from an international banking syndicate, as funding for its next cotton campaign in the upcoming harvest season.
courtesy: Embassy of Burkina Faso in Paris
According to a statement issued by the Embassy of Burkina Faso in Paris, the loan agreement was signed between Sofitex and the international banking pool, led by HSBC bank, recently at the Embassy of Burkina Faso in Paris.
The agreement is the 23rd financial assistance received by Sofitex for its cotton campaign, and would allow the company to pay Burkina’s cotton growers quickly and prepare for next cotton harvest season. 
Jean Paul Sawadogo, director general of the Sofitex, said the signing of the agreement demonstrates the confidence of our financial partners, including the international banking syndicate.
Jean-Francois Lambert, managing director of HSBC raw materials division, said this is the largest offshore funding Sofitex has received since the 2006-07 cotton campaign season, and would allow Burkina Faso to become the largest producer of cotton in the African region.
The international banking syndicate comprised of seven banks, namely: HSBC, Societe Generale, BHF Bank, BMCE Bank International, DZ Bank, FIMBank, and Atijariwafa Bank.
Burkina Faso harvested a record 650,000 tons of cotton in 2012-13, registering a rise of 51 percent over previous season’s production of 417,393 tons. Cotton contributes nearly 5 percent to the country’s Gross Domestic Product (GDP) and accounts for 35 percent of export earnings of Burkina Faso. 

Fibre2fashion News Desk

Thursday, December 19, 2013


1847 & CO. the hottest Liberian/African brand joined the ranks of top fashion brands on December 15 ,2013 when they launched their luxury signature fragrance "SEYEN". In the Liberian dialect Gola "SEYEN" means beautiful.

Description of 'SEYEN'
A rich bouquet of fresh flowers after rain mixed with crisp green notes, delicate Lilies, Peonies, elegant Jasmine and white roses. A background of velvety woods, amber and a sensuous musk accord reveals sensuality and femininity.

Gbelley T-Girl Taylor
Co Owner 1847& Co.

For more information on 1847 & CO. check them out:
JMK Publicist is the PR Firm of 1847 & CO.

FASHION NEWS: "BRAND WITH A PURPOSE" - New Lip Company Launches in Liberia

On December 21, 2013 Liberian owned beauty brand Angel's Lips will launch at Monrovia Fashion Week.
Angel's Lips Company was founded by top runway/print model from Liberia, West Africa and entrepreneur Lisa Togbah who has dedicated her life and her brand to making a difference in more ways than one. With the formation of the company, Lisa has made a commitment through her Angel's Glam Honors Gala to donate a portion of all sales to empowering market women in her home country Liberia. This is a tribute to her grandmother who was a market woman. "I remember helping my grandmother in the market and all the hard she put in everyday" says Togbah.
Market women are the backbone of the Liberian economy. Most times these women are looked down upon by society.

Angel's Lips Company will debut with it's "Runway Collection"
This luxury set will make any day feel like a catwalk! Women all over the world would be able to Indulge in a red carpet worthy assortment of Angel's Lips products: Angel's High Defination Sheer Lip Gloss, Angel's Sugar Scrub, Angel's Lip Liner, Angel Pearl Lipstick, and  Angel's Liquid Lips. All packaged in a gift bag.

About Monrovia Fashion Week

Monrovia Fashion Week® is a highly scaled platform organized to promote developing and established fashion businesses in the culturally rich West African Nation of Liberia.

Public Relations Tips For African Fashion & Entertainment Brands

Why is Public Relations important for African Fashion & Entertainment brands?
In a growing and competitive African fashion/entertainment market, exposure and brand awareness is essential for everyone, not just big brands. Start Up brands use PR as a way to engage with customers and build loyalty and credibility. Creating a strong PR momentum across informed shoppers, industry professionals, and tastemakers is essential for the growth of African brands.

What do designers and artists need to have in place before approaching an agency for assistance with PR?
Make sure you have an e-commerce website to be able to keep up with demand and to leverage your brand awareness. Essential marketing materials which includes artist/designer bio, music/product samples, line sheets and/or lookbooks, and corresponding high resolution images.
Be confident in what brand is and who you’re targeting so that you can set concrete goals for your PR firm to work with.

What are a few things that African Fashion & Entertainment brands can do on their own before they have the budget to hire help?

Start with an organic initiative by maintaining all of your social media feeds (Facebook, Twitter, Instagram, Tumblr, blog) and showing customer appreciation by giving incentives like discounts and/or giveaways to feedback; such as reviews and social media sharing.

JMK Publicist Business Of Fashion: Emerging Middle Class Drives African Online Shopping

Secondary market research publisher has released findings in its “Africa B2C E-Commerce Report – 2013” indicating that the growing Internet penetration, the spread of mobile technology and improvement of payment and delivery infrastructure are factors that can boost E-Commerce on the continent. CEO Yücel Yelken states “E-Commerce has a high potential in Africa as the growing middle class seeks more convenient shopping and better price quality, driving local and international Internet merchants to operate in the region.”
Several strong local players have already emerged, such as South Africa’s online fashion retailer Zando, and Nigeria’s online mass merchants Jumia and Konga. B2C E-Commerce sales were less than EUR 1 billion in 2012, but annual growth of around 40% is forecasted in the next ten years. The main obstacles to overcome on the way to B2C E-Commerce boom are poor logistics in rural areas, low banking penetration and limited consumer awareness.

M-Commerce and mobile payment especially have a high potential on the continent, where mobile phones are more widespread than computers, a significant proportion of the population has no banking relationship and the most common type of Internet access is through a mobile device. Moreover, over 10% of active Internet users in Africa shopped on mobile in 2013. In mobile shopper penetration, Nigeria, Egypt and Morocco are ahead of South Africa.

Fibre2Fashion has the full story.

Photocredit: / The Ultimate African Marketplace